The iPad took the technology world by storm when it was released in April of 2010. Due to favorable reviews and Apple's massive fan base, the iPad quickly became the powerhouse in the market for tablet computers, representing around seventy-five percent of all tablet sales in 2010. Followed by the release of the iPad 2 in March, Apple not only improved their tablet, but improved their sales as well. Some competitors have not taken this lying down. Big names such as Motorola and Samsung have been coming up with their own take on tablets. However, with the iPad having so much market control and an increasing popularity, it is going to be a massive uphill battle for competitors.
Much of Apple's stronghold on the market is due to their initial approach with the iPad. While they were certainly not the first to enter the tablet arena, they were the first to do it successfully. Supported by a massive budget for production and promotion, the iPad got people truly intrigued by the idea of spending at least five hundred dollars for a mobile computer. Samsung countered with their Galaxy Tab back in September and Motorola followed with their February release of the Xoom. While these products have seen some success, it is nothing compared to their Apple counterpart.
Looking at these products side-by-side, they do not seem separated by much technologically. Equipped with similar screen size (9-11"), storage (16/32GB), camera capabilities, and dual-core processors, all while priced in the same region, the Android tablets still aren't selling like the iPad. Why? It is mainly because of the confidence people have in Apple to give them a device that will impress them. The first generation iPad was well-received and Apple only improved upon it, while competitors like Motorola and Samsung only tried to replicate or keep up instead of improving on the iPad.
Another hurdle for Android tablet competitors to leap is the massive Apple App Store. While the Android tablet market is doing their best to grow, it pales in comparison to the Apple Store. With easy access to ten years' worth of apps, music, and videos, iPad buyers will instantly have more available at their fingertips.
With the sale of personal computers is dropping due to the increase of demand in tablets, it clear this battle for supremacy will continue. While the iPad reigns now, it appears the competition is not bowing down. However, unless Motorola and Samsung manage to come up with something special to really separate their tablet from the iPad, it doesn't look like the king will be dethroned.
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