The widespread adoption by consumers of media Tablets and smartphones, as Apple's iPad and iPhone, is certain that affect digital signage in forms which are not totally imaginable today.
However, there are some points of important data about these devices that offer that will be a clue as to what some of the effects and potential magnitude.
Firstly, the number of media Tablets and smartphones in use is amazing. In the two years already have become available, 55 million iPads have come at the hands of consumers. IHS iSuppli forecasts 275 million Tablets worldwide (all Tabletof s, not only iPads) will be sold by the year 2015. At home in America, 65 per cent of the population, about 200 million, will have s smartphones and Tablet PCsby 2015, says a study of In-Stat.
These numbers mean that whatever the final impact will be of these devices in the digital signals, obliged to be enormous.
Secondly, these devices are changing how they like to interact with technology. Screens probably Multi-Touch, an essential component of the success of s of Tablet PCsand smartphones, will become an important component of some applications of the digital signal, too. After all, people by the millions is being trained by their devices on how to interact with the screens.
The desire to have multi-touch will soon change misery to an expectation in the minds of consumers accessing information through a screen. This will naturally take place particularly hybrid, digital signage used in applications of interactive kiosk digital signage.
It should be noted that the popularity of multi-touch is almost overwhelming - literally. At the end of March, IHS iSuppli reported that the "runaway success" of the iPad and the iPhone has created a boom in the shipment of the touch screen. That in turn will make that the market for Silicon that enables multi-touch almost triple in size over the next five years - of 865 million touch screen controller integrated circuits in 2010 to 2.4 million by 2015.
S tabletand Smartphone also probably will affect digital signage giving a way of reaching consumers in the proximity of a digital signal and wireless network provides information, coupons, and QR codes to this means of communication emerging. With so many smart phones and Tablet PCs in the hands of consumers, thus making it looks like a natural way for advertisers and other communicators to extend digital signage experience more beyond the public square and into the bags and pockets of the public in general.
Without doubt, my crystal ball is as clear as the next Companion. But it seems to me that it need not be Nostradamus to look a bit towards down the road and see that s tabletand Smartphone will play an increasingly important role in the direction of digital signals.
While it is impossible to say exactly predict how these new devices will shape the future evolution of digital signage, it is true digital signage providers and persons who communicate with these signs will be hard at work trying to find ways of benefiting from the ranks swelling of its users.
Little David is a founding member of the Screenmedia Digital association with 20 years of experience helping professionals use technology to communicate effectively. For more information on digital signage Keywest technology, please visit our website for many tips and examples. To research more thoroughly Keywest technology, download our free digital signage white papers and case studies.
