Numerical growth compared to 2011 is exponential. Switching from 33.7 million to 54.8 with a trend that will continue for years to follow up, according to market analysts, 89.5 million in 2014.
The iPad continues for the time being to dominate the market, despite the assault launched by two well prepared competitors more battle-hardened of the season, Amazon's Kindle Fire and Barnes Noble & with the Nook.
The iPad alone will be used in 2012 from 41.9 million in 2014 and 60.8. What will change for Apple will be the market share, from 83% to 68% of 2014.
Currently the largest percentage (55.5%) of holders of a tablet has an aged 35 up but in 2014 will increase of persons between 18 and 34 years of age.
There is a strong interest in the Amazon Kindle but with a 22% the kindle remains distant from the iPad dominating the tablet market and seems at the moment not fearing opponents. The possible success of the Kindle does not decrease the strength of the iPad and its penetration into new market segments.
Perhaps most interesting detected in United States is the increase of people intending to buy a tablet within 90 days, a period that makes a glimpse a rich Christmas for producers but also a market destined to manetenersi very promising for the whole 2012.
